Writing a blog is not always an easy task. Sure it s easy when you start but before long all the best idea are spent and you feel you are writing the same tired old stuff over and over.

This article is your guide to overcoming that problem by dint of a simple organisational trick that should have the creative juices flowing for a good long time yet.

The best posts come from what you care about. But no mater how much you love a topic there is only so much you can say about it in one post.

What if, though, I could show you a way to say everything you know about the topic in such a way that you learn more about it while doing so.

Would that be worth something to you?

I am going to share this secret for free.

Early on in your blogging cycle you will have written you most dynamic and inspired posts. Real land mark stuff.

If you are wise you will have linked to this flagship posts extensively and they act as a powerful drawing magnet.

Then you went on to talk about other stuff because that subject had "been done".

Not so.

Let us take as an example Lord Matt - he has written three posts entitled "what is a website" and from the tone of the third he has more to come. I also happen to know that he is writing a book and to help it along has a small ebook in progress on the subject.

How did this blogger find so much to say in answer to a simple question?

He had a base essay.

The essay does not even have to exist but the question is "flowed from" should. This basic answer is the foundation of the posts yet to come and like a fractal diagram you can zoom in forever.

The base essay was an overview it laid out what a website was, was not and how it came to be. This gave rise to more questions:

what is HTML?
How does it work?
What is CSS?
What is a domain?
How do I choose a web developer?
...and so on.

Now each of those topics is a post in itself. But some of them leave things unsaid. For example "when is it good to use CSS?", "what HTML editor should I use?" and "where can I learn to use it?"

These are again posts that answer the seemingly simple question of "what is a website?"

I have no doubt that Matt had to do research from time to time and so learned more about this topic.

The advantage of research is that it gives you a good stock of great and topical quotes and links to provide your readers. It will make you the expert in the niche.

Let us take the topic of Money. As niches go this one is fairly over done.

What is there to say about making money other than sticking out your affiliate program links and chatting about what you will do with a million dollars?

Lots.

Let us start with the base essay on "Making Money"

"Is it possible to make money on the internet and how do I do it?" or maybe "What is the most efficient way to be my own boss and can the internet help me?"

The way you phrase the question shapes the niche you write for.

Now that essay needs to be answered in 500 words or less. To do that you will not even touch the sides. All you will be able to do is introduce the topic. If you are really interested and passionate about your topic and if you have some knowledge (from research or experience) 500 words will be a hard limit to stay under. That does not mater too much. Just try to keep it to a length that people will still read.

So you have your base essay. If it has any structure at all you would be able to find that most paragraphs could have their own title. These are the titles of additional posts. Furthermore you will have used jargon, long words, technical names and general terminology.

Good topics for short and long posts are the simple definition of these words. Say for example you wrote about using a website you might like to ask "What is a website?"...

Hang on just one moment I think we opened that question up already.

Endless depth exists on every topic the only real problem is knowing when you have departed from your topic niche.

One last point and this one is as much SEO as good writer standards. Link to the posts you are expanding the topic of. "Last month I mentioned XYZ now I am going to explain what XYZ is".

Also - at the end of the post you will find it increasingly easy to identify other posts with close matching topics. Link to those as further reading. This will give you readers easy access to more of your good knowledge.

You may want to use trackback to ping yourself and get a forward link to posts that link to older posts. Perhaps you might prefer to edit the post and add the links or use a plug-in to generate them for you.

Whatever you do - make sure you link like with like.

So what are you waiting for dig up your greatest blogging hits and expand on those topics. Trust me you'll love it.

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