How not to SEO
Just recently it has been big news that selfproclaimed SEO geek John Chow has vanished from the Google search results. Lord Matt carries the story in full but the short version is that John was trying to manipulate the system and the system did not like it. While SEO has it's place it is nowhere near as important as content. When you forget this you forget why you are running a site. A site is for people and not for robots. 
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